Business Growth
I’ve been fortunate to work with some brilliant people who have helped me achieve the successes you see here.
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Hellmann's
Helped increase global revenue by €100M and market share by 3% between 2012 and 2015.
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Hellmann's
Developed a new global brand communications idea that drove higher consumer engagement, increased unaided awareness, and strengthened key brand attributes (taste, value, & quality).
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Toptal
Launched the company’s first ABM campaigns, leading to a 25% increase in Enterprise MQLs.
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Toptal
Launched Toptal Remote Work Solutions to help customers navigate the early days of the pandemic, resulting in +$10M in incremental revenue.
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Edge
Increased ARR by 250% within 1 year.
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Edge
Relaunched partnerships and developed innovative activations that increased customer acquisition by 50%.
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Edge
Launched a new referral program that generated an incremental $1M in ARR within 6 months.
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Dove Men+Care
Launch of Dove Men+Care Face was the largest source of growth for Dove in 2013 and 2014.
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Barefoot Scientist
Increased monthly site traffic by 500%, accomplished a positive ROAS, and met CPA target within 1 year.
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Barefoot Scientist
Exceeded average order value and conversion rate targets within 6 months of launch through lifestyle and usage-based bundles and micro-targeted remarketing.
Agency Management Growth
During my time at advertising agencies, I helped generate over $200M in revenue by building on existing relationships and securing new business. My knack for identifying opportunities and building strong partnerships can help drive success and exceed goals for any kind of company.
New Business
Agency of Record for U.S. market
Agency of Record for U.S. market
Agency of Record for U.S. market
Agency of Record for U.S. market
Agency of Record for North America
Agency of Record for U.S. market
Expanded Existing Business
Global Agency of Record
Global Agency of Record
Dove Men (China)
Global Agency for Apple Music
Global Digital Agency of Record